Martin Zoutendyk

Associate Creative Director / Art Director

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Email martyzee73@gmail.com

Phone 077 305 185 69

I’m a senior creative with big, multi-channel campaign thinking. A true all-rounder with a broad range of skills, keen focus on digital and a passion for the craft.

Originally from a design background, I have a very strong eye for detail and make sure everything I work on is highly polished and pixel perfect when it leaves the building.

I’ve worked across a wide range of media including digital, social, DM, DRTV, press, OOH, print, branding and brand activation at agencies including Digitas, SapientRazorfish and 23red.

I take ownership of projects from concept to delivery, often working across multiple briefs simultaneously. I’m just as comfortable with hands-on art direction as I am leading creatives and overseeing multi-disciplinary teams. This includes offshore experience leading and mentoring a team of digital designers in India.

I take a calm, confident approach and there’s no ego. At home in a fast paced, deadline-driven environment, I ensure we always deliver smart, data driven creative solutions with storytelling and technology at their heart.

A key focus in recent years has been helping to shape the strategic and creative output for Sky. It’s been a rewarding creative journey that’s allowed me to really get under the skin of the brand and come at it from all angles. From multi-channel campaigns to site builds and takeovers, from templated design systems and asset creation to shifting customer perceptions in social – I’ve consistently challenged and pushed to deliver standout work that disrupts, delights, drives response and ultimately sells.

CORE SKILLS AND RESPONSIBILITIES

• Concept origination / art direction / design direction
• Creative ownership of projects from ideation through to production
• Leading teams of creatives
• Overseeing multi-disciplinary teams including designers, artworkers, developers & animators
• Presenting confidently and persuasively both internally and to client
• Creating a strong working relationship with the strategic and account teams
• Working with strategy to make sure briefs are inspiring and succinct
• Building long-standing client relationships
• Strong time and project management skills
• Assisting traffic and PM’s with resource allocation and scoping timings & budgets
• Confident Adobe Creative Cloud user /strong Mac visualiser, especially in Photoshop
• Brand guardianship / approvals
• Art directing photo-shoots


Awards

2019 Vinegar, Chip Shop Awards, Best Ad without a Headline
Thirst Pockets
2017 Platinum, Display Advertising, Hermes Creative Awards
Sky Q High Impact Display
2017 Gold, Interactive Capabilities, Hermes Creative Awards
Sky Q High Impact Display
2017 Gold, Web Animation, Hermes Creative Awards
Sky Q High Impact Display
2016 Gold, Online Advertising Creativity, Banner/Rich Media, OMMA Awards
Sky Q Launch Campaign
2016 Shortlisted, Best Launch Campaign, DMA Awards
Sky Q Launch Campaign
2009 Short-listed, Media and Entertainment, Marketing Design Awards
Bacardi Martini
2006 Bronze, Best Poster Advertising, IPA Best of Health Awards
Department of Health: 5 A DAY
2006 Short-listed, Best Art Direction for Electronic Communications, MCCA Best Awards
Tizer
2005 Merit, Best Experiential Marketing Campaign, MCCA Best Awards 2005
Tizer
2005 Silver, IPA Advertising Effectiveness Awards
Tizer
2004 Merit, Experiential Marketing, MCCA Awards
Tizer
2004 Gold, Event Marketing, ISP Awards
Tizer
2003 Silver, Integrated Marketing, ISP Awards
WRC (World Rally Championship)
2000 Finalist Brochure Design, Loerie Awards (South Africa)
Jordan Shoes
1995 Statue, Packaging, London International Awards
CATCH Catfood Label
1995 Spada Award, Packaging, Spada Awards
CATCH Catfood label